Financial Realities Of Enlightenment: Do The Maths

I will make this one brief enough and based only on the claims of our Jeds.

1. Ken McMordie claims to have ‘hundreds of students’


Let’s estimate the total number of his ‘students’ at a conservative 300, and his takings at $1500 per person per module.

$1500 x 300 = $450,000 total

Kenneth has been ‘at it’ for the past four years. Therefore, the total income per year:

$450,000 ÷ 4 = $112,500 per year

Tax and overheads free, aside from a small commission for Western Union withdrawals to other people’s names. $2000 per month goes a very long way in Cambodia, with all the pleasurable extras and without having to move a muscle.

An impressive, legally and practically unenforceable position.

2. Mr. McKenna’s publisher ‘Wisefool Press’ claims to have sold over a million copies worldwide

WFP A Million Claim

Again, let’s do the maths.

An average book cost $10

$10 x 1,000,000 = $10,000,000

‘Jed’ has been ‘at it’ for the past 16 years. Therefore, the total income per year:

$10,000,000 ÷ 16 = $625,000 per year

Unlike Kenneth’s – this figure is gross takings. There are some overheads and expenses in maintaining the website and its e-commerse, physical printing, remuneration of those who process and dispatch orders, membership fees to various marketing outlets, etc. etc. But since it is mainly an online business – the costs are kept to the minimum, down to the quality of printing paper.

A few million dollars is nothing small to sneer at, right?

The above figures are conservative rough estimates, based on the claims made by the ‘Jeds’. Both seem to be doing real well.

Can you now understand why ‘enlightenment’ is such an attractive game? Why every ‘spiritual teacher’ is viciously protective of their lucrative little patch? It requires no serious investment of physical or emotional resources, no hard physical labour or dependence on slave labour of 9 to 5, no fuckups with running own bricks-and-mortar business, and with the emergence of the internet – has been made even simpler: invisible ‘gurus’ talking to invisible ‘students’ and collecting invisible, yet tangible payments for a mystical promise of invisible ‘enlightenment.’

Amazingly, people pay up out of sheer desperation and from being hooked in the game for too long.

“Some of them want to use you

Some of them want to get used by you.

Some of them want to abuse you,

Some of them want to be abused’

5 thoughts on “Financial Realities Of Enlightenment: Do The Maths

  1. I understand that it’s a business, but why must you talk ill of the people who buy a book because they enjoy reading it?

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